Google is continually adding new features to the SERP pages in order to help them find better answers to their queries. Among them, Featured Snippet is one of Google’s best features, which has been established as the essential component of SEO of any website. You might have seen featured snippet before on search engine pages, but you might not realize what they were or how significant they were. Featured Snippet are considered as the best feature of Google and they are used by several companies and business owners to increase their sales and get more traffic for their websites.
Featured snippet always appear on the first page of SERP. It displays the most pertinent material for your keywords and raises the SERP ranks of your website. In this article, we are going to tell you everything about featured snippet and the reasons why featured snippets are important for any business website.
What Is A Featured Snippet?
Featured snippet are the first result to appear in a box after you type something on the Google search engine page. Featured snippet are always present at the top of SERP pages. These snippets include a link that leads users directly to the highlighted page of a website as well as a brief description of it.
If your pages appear in the snippet, it means that visitors are clicking on them to learn more about your website and your online business. This is a terrific option to increase traffic to your business website, but you can also use it to increase conversions and the number of clients of your business site. Therefore, featured snippets are the most crucial part of a business website and everyone should include them in their websites for getting better SEO rankings.
Major Perks of Adding Featured Snippets in A Business Website
As per report, Featured Snippet receives about 8% of all clicks. By showing the top content to all the users, featured snippets improve the ranking of your website on Google Search Engine Page. Users may more readily find the information they require if you implement featured snippets in your business website. If done correctly, it can help improve a website’s overall SEO.
More users may become interested and stay on your website for an extended period of time after seeing featured snippets. Featured snippet offer numerous benefits to any business site. Here are some major perks of using featured snippets in a website.
1. Increase Brand Visibility and Awareness
One of the key advantages of featured snippet is that they can raise brand awareness and visibility of your business site and make your business more popular. This is due to the fact that they prominently display your site on Google’s SERP. Once the brand awareness and visibility of your site is increased, it will help you get more clients.
Hence, you have to implement featured snippets in your business site if you have only a few customers and want to get more customers within a few months.
2. Increase the Click-through Rates of Your Site
One of the major perks of using featured snippet in a website is that they raise CTRs. As the result of featured snippet is more attractive than regular results, the CTRs of a website can be easily increased by adding featured snippets.
Featured snippets offer users short, straightforward responses to their questions, and if your users find the answers fascinating, they are more likely to explore in-depth details and hence they click on your website frequently which leads to increased CTRs of the website. Once your CTRs are increased, the traffic of your site will also grow more. For getting this excellent benefit of featured snippet, you must add them to your business site.
3. Develop SEO Rankings
It is the best and main advantage of featured snippets that have made them immensely popular among every website owner. SEO is the key component of any business website. Without a higher SEO ranking, you cannot make your online business profitable and successful.
Once the CTR of your web pages is increased, it will indirectly raise your page authority and improve the SEO ranking of your website on search engine pages which will make your business so popular. This will help you earn more profits from your online business.
4. Reduces the Bounce Rate
The reduced bounce rate of a website is another great benefit of featured snippets. As featured snippet display more interesting results than normal organic results, users will be happy with the outcome of their search results and they will love to stay on your website for a long time instead of bouncing to other websites. This will reduce the bounce rate of your site.
5. Offer the Best Voice Search Opportunities
Featured snippets are crucial for voice search in particular. This is another great advantage of featured snippets. Featured snippets offer best voice search opportunities. This is due to the fact that virtual assistants like Google Assistant, Siri, and Cortana read featured snippets aloud.
Final Words
Featured snippets have become the most crucial part of any business website because of their enormous benefits. If you use the proper keyword, a featured snippet is a terrific way to increase traffic to your website. If you incorporate featured snippets into your website, it is often simpler to get the highest rank in Google Search Engine results.
Although featured snippets might be lucrative, obtaining one is not always simple. However, if you connect with DNG Web Developer, you can easily get excellent featured snippets for your website. We are a top web development firm in Ahmedabad that can satisfy your needs by giving you the best-featured snippets that will leverage your business website.
