In our modern fast-moving world, everyone wants a fast-loading web page on their mobile phones as they do not have enough time to wait for the loading. They need everything very quickly. That’s why the web development community has found numerous ways to boost the loading speed and improve the performance of websites to offer every visitor a better experience.
To improve the loading speed of web pages, Google has launched a new project called AMP, or Accelerated Mobile Pages. Since its launch, AMP has been widely used to boost the loading speed and performance of web pages. Accelerated Mobile Pages allows you to build web pages that load very quickly without compromising brand expression and creativity and brand expression. AMP landing pages offer smoother and faster loading speed and better landing page experiences. Better landing page speed is a vital factor for your Ad Rank and Quality Score. This blog will help you to know everything about Google’s AMP. Follow this guide to use AMP efficiently for optimizing your webpage’s speed.
Everything About AMP(Accelerated Mobile Pages)
Firstly, you need to understand what is AMP.
AMP or Accelerated Mobile Page is the open-source HTML project launched by Google to build fast and smooth-loading webpages for offering mobile users a better experience. Accelerated Mobile Pages are very lightweight pages.
The Accelerated Mobile Pages landing pages are basically created using better web technologies, and they can be created very easily and quickly. Therefore, many web developers build AMP versions of their pages within a few days. This is an extremely useful project for every web developer to create fast-loading webpages easily.
Now let’s see how the AMP landing pages work.
How Do the AMP Landing Pages Work?
AMP is created for high speed, that’s why it loads very quickly.
Moreover, AMP landing pages can be given directly from Google AMP Cache. Whenever possible, Google will decide to give the landing page’s cached copy, which gives the fastest loading speed. When Google cannot serve from the cache, the AMP landing pages will load from your web server.
In the new Google Ads experience, the AMP can be applied easily by making AMP HTML ads. These AMP ads help anyone to offer lighter, faster, and safe and secure ad experiences. AMP tries to combine all ad formats for supporting publisher monetization. Accelerated Mobile Pages HTML ads can also be served easily on both AMP and non-AMP landing pages.
If you want to know more about Google’s AMP then let us tell you more details about Google’s AMP. Let us tell you what types of websites must use Accelerated Mobile Pages landing pages.
What Types of Websites Can Use AMP Landing Pages
Generally, AMP is used widely on news portals and websites. However, AMP landing pages are also appropriate for other types of e-commerce websites development such as eBay, Myntra, Snapdeal, Newegg, Tokopedia, Greenweez, Eventbrite, Lancome and many more.
Moreover, on June 30, the famous e-commerce site eBay confirmed that its AMP-powered mobile shopping experience was live, and almost 8 million AMP-based projects are in production.
Therefore, AMP landing pages are extremely useful for e-commerce sites and they are getting numerous benefits from it.
Now let’s have a look at the various amazing benefits of AMP landing pages.
Amazing Benefits of AMP
AMP is one of the most beneficial projects launched by Google. Since its arrival, it has been the most popular project among every web developer for its numerous benefits. We have mentioned some amazing benefits which you can get from AMP landing pages. Let’s have a look at them.
1. Increases Engagement
AMP can easily increase the engagement of any website. So, if you want more engagement on your website, then you must use AMP landing pages on your website.
2. Increases Traffic
AMP helps you to gain more traffic on your website within a few weeks. The increased traffic helps you to earn more revenue. Therefore AMP is extremely beneficial for any digital marketer.
3. Reduce Bounce Rate
High bounce rate is harmful to your website as this can decrease the rank of your site on search engine pages. AMP helps your site to get rid of high bounce rate. AMP reduces the bounce rate of your site and helps your site to get higher rank.
4. Increases Conversion Rate
AMP can increase the conversion rate of a website very quickly. That’s why AMP landing pages are very useful for E-commerce sites as they always need higher conversion rates.
5. Optimizes the Loading Speed of Websites
This is the most amazing benefit of AMP landing pages. AMP landing pages optimize the loading speed of any website very efficiently as they are mainly the faster loading pages. Therefore, almost every web developer uses AMP to improve the performance of websites.
We hope that this information about AMP is enough for you to understand AMP and its benefits completely. Using AMP and improving your web page experience will surely help your site to get a higher rank from Google.
If you want to know more about AMP, feel free to connect with DNG Web Developer, the most famous web development company in Ahmedabad.
